Event Management Essentials Seminar Exceeded Expectations


Amman, October 2006. The Event Management Essentials, a 2-day seminar aimed at enhancing professional development in the fast growing events industry in Jordan, attracted over 100 industry practitioners and professionals at Zara Expo Amman on 17 and 18 October 2006. The seminar was co-organised by Zara Expo and Events UnLimited.

“We did not except that many delegates to attend the seminar from all walks of the industry”, said Barbara Rowell, Director of Zara Expo. “Delegates attending the seminar represented a broad spectrum of the events industry including event producers and organizers, sports clubs, corporate clients, diplomatic missions, cultural organizations, service providers, and schools”, added Rowell.

“The Event Management Essentials seminar addressed important issues related to event planning, event coordination, event marketing and sponsorship, event technology, event insurance and risk management, creativity for events, human resource and career development and other important topics”, said Samar Shawareb Ashqar of Events UnLimited.

Twenty one speakers and panel members shared their experiences from around the world, including the US and Australia, with attendees in interactive panel discussions that highlighted several case studies and best practices in the industry. Among the speakers were Bill Knight instructor of Event Management at George Washington University, Helen Mantellato of the Sydney Convention Exhibition Center, Alex McNabb, Group Account Director of Spot On Public Relations, Abdul Ghani Tabbalat, Secretary General of the Jordan Olympic Committee, David Williams, consultant for HRH Prince Feisal al Hussein, Amer Tabbah, Managing Director of SOFEX, and other professional speakers.

H.E. Mr. Munir Nassar, Minister of Tourism and Antiquities, highlighted the importance of the events industry, as a component of MICE tourism, in attracting high-yield tourism into the country. He confirmed that Jordan continues to bid for major events such as world congresses and sporting championships to attract international visitors to the country. His Excellency added that by working together, the industry continues to improve the quality and standards of services, integral to having both local and international events succeed.

Case studies on events and venues such as the World Triathlon Championships, the Distant Heat event, the Sydney Convention and Exhibition Centre, rock concerts and Vision 2005 highlighted various aspects of each topic, providing opportunity for the delegates to discuss best local and international practices, and highlighted areas for future workshops.

The Seminar was sponsored by the Jordan Tourism Board, Karma House for Travel and Tourism, Grand Hyatt Amman and the Jordan Inbound Tour Operators Association.
 

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