IHF 2009 CONFIRMS ITS POSITION AS A MUST ATTEND ANNUAL BUSINESS PLATFORM FOR JORDAN'S HOSPITALITY SECTOR

Amman, November 2009. With the joint efforts of Events UnLimited (Jordan) and Hospitality Services (Lebanon), the 9th International Hospitality Forum, held under the patronage of H.E. Mrs. Maha Al Khatib, Minister of Tourism and Antiquities, drew in more than 3000 visitors during the 3-day event that was held from the 27th until the 29th of October at Amman Exhibitions Park.

Jordan’s leading hospitality and foodservice event, exploded with positive energy, business opportunities and vibrant atmosphere that surpassed expectations. Professionals and business people from all walks of the hospitality industry in Jordan and the region gathered at the show to view the latest products and services on display; attend the hugely successful training sessions; marvel at the artistic displays of Jordan’s skillful chefs; cheer chefs at the live kitchen area and above all; make business deals with some 60 exhibitors from Jordan, Lebanon, Syria, Saudi Arabia, The United Arab Emirates, as well as the USA, the Netherlands, Germany, U.K. and various other parts of the world.

Exhibitors at IHF 2009 lauded the quality of visitors that the show attracted and expressed great satisfaction with the useful contacts they made, business leads gathered and contracts sealed during this annual business platform.

The popular Culinary Art Show is a haven for Jordanian chefs who await this event with great anticipation. Over 120 chefs from different hotels, restaurants and various establishments competed in 16 different categories that included pastry, baking, international and local cuisine, canapés and many others. Participants filled their establishments with great pride, as they took home Gold, Silver and Bronze medals. Kempinski Ishtar Hotel, Crowne Plaza Amman, Intercontinental Jordan, Kempinski Aqaba, Moevenpick Aqaba, Moevenpick Tala Bay, Radisson Blu Tala Bay Resort, Le Royal Amman Hotel, The Regency Palace hotel and Casper & Gambini's were among the many winning establishments. Renowned judges from Jordan, France, Spain, Holland, UAE, Cyprus and Lebanon participated in the event to judge the competitions and to further coach chefs to develop their abilities, skills and craftsmanship.

Other events at IHF 2009 included the Bed Making competition which attracted housekeeping staff and students of the Faculty of Hospitality and Tourism of the Jordan Applied University who raced to make a double bed according to fine hotel industry standards. Le Royal Hotel’s team confidently scooped the first three places at the competition.

Key personnel at hotels and restaurants in Jordan had a great opportunity this year to attend nine training sessions delivered by Better Business; a Jordanian company specialized in the development of organizational behavior and human resources. Held at the Training Zone at IHF 2009, the training sessions, that aimed at empowering the workforce within the hospitality industry in Jordan, ranged from sales & marketing techniques to cross cultural communication, business etiquette, team building, cost cutting measures and others.

The Jordan Restaurant Association, one of IHF’s greatest supporters, acknowledged the achievements of a number of companies and institutions in Jordan for their outstanding contribution to Jordan’s hospitality sector. Among those were Nabil Company for Food Products, Abdin Industrial Establishment, as well as IHF organizers - Events UnLimited and Hospitality Services.

The International Hospitality Forum 2009 succeeded yet again in maintaining its position as a true benchmark of quality and professionalism, as it inspired local and regional businesses, and ensured that top decision makers and leading professionals will continue to return each year to witness developments in the tourism, hospitality and foodservice sectors and plan for the future.

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